How to create gorgeous, natural brows

Feathered eyebrows are all the rage, use these tips to stay on trend as well as enhance your eyes.


Eyebrow grooming trends are much like fashion trends; what was once hot, is out of fashion. Tammy Fisher, brow expert at New York City’s Boom Boom Brow Bar states, “Big and bold is still the news for brows, but now they’re feathered.” Think natural looking brow styles like the ones that models Cara Delevingne, Gigi Hadid, Kylie Jenner and actors Emma Watson, Lily Collins and Emilia Clarke’s sport. The shape of these brows is well-defined, show off the eye, and look like a natural, not overly plucked brow.

No matter what your brows look like today (skinny or thick, virgin or already shaped), scroll down to find out how to help your brows look their best.

Sportmax Moschino Imaxtree
Donna Karan Tibi Imaxtree
Burani Braganza Imaxtree

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For the tweezer novice

When it comes to brows, everyone can benefit from at least a little light shaping and cleaning up of stray hairs. The beauty of this particular brow trend, is that it will only enhance your God-given looks, to make you feel polished, but still very natural. If you’ve never really touched your eyebrows with a tweezer before (lucky you!), or you’re nervous about doing it yourself, you may want to get them professionally shaped. A professional can add or change the shape of the eyebrow’s arch, clean up stray hairs and make sure that the brows complement your face. But if you want to shape them yourself—and you absolutely can—just follow these three easy steps:

Step one: brush your brow hairs up, then use scissors to lightly trim only the ends of any long hairs. If you don’t have a pair, our editors recommend Anastasia Beverly Hills brow scissors ($22, Ulta). Now brush the hairs downward.

Step two: Take a pair of tweezers (scroll down for our list of the best ones currently on the market), and flip the tool so that the sharp edges are upside down. Then place the tweezers vertically next to the bottom of your nose. See where the pointy bits touch your brows? That’s where your eyebrow should start. It’s about one inch from the corner of your eye. Use an eye pencil to mark where the brows should start. Pluck the hairs between the brows and where the hair is before the mark you made.

Step three: Now you want to create the shape and arch of your brow. Take a pencil; place it parallel to the outside corner of your iris. That will be the highest point of your arch. Mark it in pencil. Then place that same pencil diagonally from your nostril to the outside corner of your eye, to show you where the eyebrow should end. Mark this spot as well. Now use those dots as a guideline for where your tweezers should pluck.

3 tweezers to try (and love!)

Tweezerman Moroccan oasis slant tweezer

Tweezerman Moroccan oasis slant tweezer ($26, Ulta stores). Tweezerman is considered by many beauty aficionados to be the ne plus ultra of tweezers. They’re lightweight, never dull, and grab the thinnest hair with ease.

Revlon ultimate tweezer slant tip

Revlon ultimate tweezer slant tip ($11, CVS). Used by generations of women, this sharp slant-tipped tweezer is a great tool for cleaning up brows.

Sephora collection on point tweezer

Sephora collection on point tweezer ($5, Sephora). This brightly colored tweezer with a slant-tip will never be lost in a medicine cabinet.

For previously shaped brows

But many of us, of course, already have a shaped brow … so how do you switch to the fuller, feathered look? If your brows are thinnish, let them grow in for a few weeks. It might look awkward (just the way bangs do when you’re growing them out) but don’t fret: as they’re growing in, you can lightly fill in any sparse areas with an eyebrow pencil.

Makeup artist Ariel Tejada, in an interview on Kylie Jenner’s site stated that the number one issue he has with women using an eyebrow pencil is that they’re using it incorrectly. “The overall objective is to fill in the sparse areas, not to fill in the entire brow,” he explained, pointing to over-penciling as one of the biggest mistakes women make. “I’ll comb through the brows and wherever I see a little gap I’ll just fill, but I won’t fill in the entire eyebrow because that’s when you get a more drawn-in effect.”

“Usually a telltale sign of overdoing the brow is that your eyes go directly to the brow when you look in the mirror,” Umbreen Sheikh, founder of Wink Brow Bar in New York City says. When in doubt, she agrees that you should pencil lightly: “Brows should complement your face, not take over. The main problem area where my clients overdo it at home, is at the very front of their brow. If this area becomes too harsh or heavy, it looks off. If in doubt, do not put any powder or pencil in the very front. Start where your arch starts and take baby steps.”

3 perfect pencils for filling in:

Pixi beauty endless brow gel pen ($11, Target). The pencil comes in three tones: light, medium and deep. The shades mix easily with your own brows. If you goof, just lightly rub your finger over the spot and it disappears quickly.

Brett Freedman beauty Brett brow duo-shade pencil

Brett Freedman beauty Brett brow duo-shade pencil ($18, Sephora). This paraben-free eyebrow pencil comes in five shades: pale blonde, medium blonde, redhead, medium brunette and dark brunette. Each pencil has a light and a dark shade, making it easy for the pencil to match and blend into the your own brow color.

IT Cosmetics universal brow power eye pencil

IT Cosmetics universal brow power eye pencil ($24, IT Cosmetics). The universal shade is taupe, and it actually blends in with your own brows and hides gray too. Made with saw palmetto, nettle extract, green tea, biotin and a host of other natural ingredients, this brow pencil nurtures your skin and hair. For each pencil sold, one is donated to a woman who has been affected by cancer via the American Cancer Society’s Look Good, Feel Better program. The pencil is also paraben, phthalate, sulfate and fragrance free.”

Daily maintenance

Once your eyebrows have grown in, or if you already have lush, natural looking brows, you will need to comb them. Use a spoolie brush or an eyebrow brush and comb the hairs upwards. Fisher recommends, “Usually longer brow hairs are trimmed, creating a solid defined line where cut, but the new feathered trend lets the majority of those longer hairs stand true, especially in the beginning of the brow. The diffused line it creates softens the shape of the brow and creates a more natural look. It was all over the runways … so brows are still big and bold, but the feathering makes them fresh and feminine. “

3 great grooming tools:

MUA pro brow lash comb

MUA pro brow lash comb ($8, CVS). One side combs your brows; the other side can be used to ensure that your mascara won’t clump on your lashes.

E.L.F cosmetics eyelash and brow wand

E.L.F cosmetics eyelash and brow wand ($1, ELF Cosmetics). The spoolie brush can be used to groom brows or lashes.

Jane Iredale deluxe spoolie brush

Jane Iredale deluxe spoolie brush ($10, Derm Store). The angled brush makes it easy to groom every angle of your brow.

Finishing touches

Now that your brows have been groomed and penciled, the only thing left are a few final extras that will make them look even better. Some makeup artists add a highlight or sheer shadow just under the arch of the brow, before applying shadow. If you enjoy a more nude-natural look, you might want to try a very sheer beige highlight shade and just lightly dust under the brow.

Some makeup artists like Tejada prefer to use brow powder and/or brow gel or wax to set the brows for the day. If you prefer a more natural look, using a pencil creates definition (and fills in sparse spots), and will work well for you. If your days start when it’s very dark out and ends when it is very dark out, or if you glisten (sweat) a bit, brow gel or wax keeps the brows looking neat all day (and night).

3 brow finishers:

Boom Boom Brow-ssiere brow gel

Boom Boom Brow-ssiere brow gel ($18, Boom Boom Brow Bar). Boom Boom Brow Bar’s gel is clear, sets brows in a second and lasts all day long.

Maybelline eyebrow eye studio brow drama pro palette

Maybelline New York eyebrow eye studio brow drama pro palette combo ($9, Walmart). Redheads, blondes and brunettes are covered with this palette. Each kit contains a mini spoolie brush, applicators, setting wax, pigment and highlight powder.

MUA professional complete brow kit

MUA professional complete brow kit ($12, CVS). The kit contains two universal shades: one light, one dark and a setting wax. The shades can be combined to create a new shade to match brows, or you can apply the lighter shade at the beginning of the brow, then the darker shades towards the end of the brow, remember to blend the shades for a natural multi-dimensional look.

PJ Gach
PJ Gach

PJ Gach started “borrowing” her mother’s WWD when she was 11. A regular at Fashion Week, her style coverage has been featured in, BlogHer, XOJane, the Daily Mail, Spa Week. Her feature articles have appeared in the New York Observer, the New York Post,