Joanna & Chip’s adorable Christmas decor line is finally here

Christmas isn’t all about the trimmings, of course, but these festive wreaths and simple ornaments from the Gaines’ home brand, Magnolia Market, are putting us in the holiday spirit.

Chip and Joanna Gaines from Fixer Upper. Photo courtesy of Magnolia Market

Fans of HGTV’s Fixer Upper know that the only thing cuter than the show’s home renovations is the husband and wife team that hosts the show. And what’s even more loveable than Chip and Joanna Gaines? Chip and Joanna Gaines getting into the Christmas spirit. Now you can bring some of Joanna’s shabby chic aesthetic to your home this Advent. Her store, Magnolia Market, debuted a new Christmas collection just this week.

Wait! But before you start filling up your shopping cart, here’s a quick reminder of why we love what’s behind this brand so much: Chip and Joanna are truly a dynamic duo that believe in and support one another—and they don’t need seasonal reminders of gratitude to remember to keep on doing that.

“Chip and I run a few businesses here in Waco, Texas, but Magnolia Market holds a special place in my heart,” says Joanna in a letter on the Magnolia Market site. “This entire business idea was born completely out of a dream I didn’t know could ever come to life. It’s truly only because a fiercely faithful, brave and bold husband pushed me to pursue my dream that it ever came to be.”

That sounds like a marriage you can hang your hat (or Christmas stocking) on!

The current Magnolia Market grew out of a shop that the couple originally opened in 2003. But you don’t have to go all the way to Waco, where the couple lives and works, to peruse the new Christmas collection. You can browse Joanna’s rustic Yuletide designs right from the comfort of your own home.

Joanna is a big fan of Noël, both as a mom and a designer.

“I love how Christmas decor make a home feel so warm and cozy,” Gaines wrote in an Instagram post. “I also love a Christmas tree that displays years of memories and sweet moments as a family. Here’s to happy holiday decorating!”

Here are some of the stand-out items from Magnolia Market’s adorable Christmas collection. We have a feeling something will catch your eye.

1. Welcoming wreaths

Red berry wreath ($44 and up)
Kentucky pine wreath ($36)
Pinecone wreath ($85)
Birch peg wreath ($20)

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2. Simple, sweet & inexpensive ornaments

Metal tag ($4)
Mini knit stocking ($13)
Write with the world ornament ($8)
Ceramic dove ornament ($9)
Cement automobile ornament ($8)


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3. Festive homey touches

Velvet mistletoe garland ($28)
“O Holy Night” sign ($168, each one is handmade)
Driftwood candle holder ($52)
North Pole toy co sign ($48)


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